Made in Scotland, From Girders

I spent ten months in Stirling in Scotland doing a Masters degree after I finished at Queen’s in Belfast. Among the many positives from the course was an introduction to Irn Bru. It wasn’t on the course syllabus I should add, more on the morning after agenda.

I had of course heard of, and tasted the stickly sweet drink before going to Scotland, but I couldn’t believe how common it was. In every shop there were racks of Barr’s Irn Bru – the distinctive orange and blue was everywhere. It wasn’t til’ I was there that I actually began to like the stuff. Going native or what!

The pubs sold it in the way bars here have Club Orange. And on a Sunday morning everyone who was hungover seemed to have a large bottle of it tucked into their coat pocket. Obviously a can wasn’t enough to offset the ravages of a night on the 80 Shilling, single malt or whatever the poison was.

I found myself that it was a surprisingly good drink for these purposes.  Think tongue painted with liquid sugar, and you’ll get the idea.

Irn Bru was initially a Scots only drink – although sold elsewhere it had a rock solid home market and it played up to the market with its famous ‘Made Frae Girders’ tagline. That appealed to the Rab C Nesbitts of the home market, all string vest,  mouthful of haggis accent and twinkle in the eye for unsuspecting tourists.

As its agency Leith put it, ‘For Scots of all ages, it is a reminder of their childhood; for those abroad, it is the taste of home.’

In the early Nineties the market share came under increasing threat from Coke and Pepsi causing Irn Bru to move beyong their traditional territory.

But first they did what all businesses should do before expanding and hitting a new market. They did a lot of market research on the ground with a key target audience. Young people. They found that the ‘Made in Scotland, From Girders’ didn’t translate across into the rest of Britain.

What they did find was a great enthusiasm for the brand, but no two people thought about Irn Bru the same way. They came up with the term ‘likeable maverick’ to describe it and set about building a brand image that appealed to young people in a fun way.

Some of the subsequent advertising would make you laugh out lout. Plenty to talk about in the pub. And the next day, head pounding as if you’re being nailed with a rivet gun on the Govan Shipyard? Nothing like an Irn Bru to get you back on the straight and narrow. Made Frae Girders indeed.

To Die, To Sleep. . . Perchance to Dream

I have discovered the art of sleeping on demand. I am not sure if it is the same as some sort of meditation but basically whenever the urge takes me, I can decide to go to sleep for a while. It can be as little as two or three minutes or occasionally I might really go for it and sleep for a couple of hours as I did on Monday.

With all the hassle of getting ready for an All Ireland semi final over the last ten days or so culminating in last weekend, with disrupted sleep on Friday, Saturday and Sunday night I had booked myself off work on Monday. Purely for the purposes of sleeping you understand. Boy was I looking forward to it.

The reasons for lack of sleep were not a bad conscience or anything like that. I have nothing in particular to lie awake wondering about or worrying about. The days of spending half my nighttime thinking tossing and turning about some work problem at the dreaded University are long gone. I remember at one stage years back the doctor gave me a course of sleeping tablets because I complained that I couldn’t sleep.

All I wanted to do was go to bed sleep and wake up. But then I’ve a perverse sleeper. I like to wake up in the middle of the night, look at the clock and know that I have another few hours in bed. The effect of the sleeping tablet was to make me sleep and miss out on this little pleasure. After the course of tablets was completed I didn’t return for another dose.

Anyhow back to my Scooby sleeping. . . I will consciously totally switch off. Beckett in Murphy describes how his protagonist used to work himself into a reverie in his rocking chair tied to it with seven scarves. In At Swim Two Birds the unnamed narrator likewise was able to retire into the recesses of his own mind and join the cast of larger than life characters that he brought to life in his book.

For me, in the last two weeks, learning to partially control this state I have found that If I focus on a particular thing, say a piece of work or a conundrum related to say a player, I will often come around with the problem solved or at least some ideas. It really is bizarre. I have taken my blood pressure after and it is quite low so it also has therapeutic qualities.

The problem in replicating this in nighttime is that there is someone else in the bed – Angela – and sometimes two others. My daughter is highly obnoxious during the night and kicks and nips in her sleep to gain maximum bedspace. My son is a timid cub in that he puts up with all of this in the interests of managing his insecurity and I haven’t the will to kick him out.

So on Monday past, I got up as usual to get the kids out to school knowing that I would have the decadent pleasure of as much sleep as I liked without the guilt of thinking I should be working. There was also the pleasure of knowing that I had a choice of places to execute this plan. I considered the hammock in the back garden under a quilt but it was raining. Someday though I will sleep in the rain my face exposed to the rain with a waterproof sheet above a quilt keeping me dry and warm. It pleases me even writing about it now.

We used to have a double bed upstairs that one of the lads that lived with me part bought so he could get some action with his girlfriend. I think it was well and truly tested to the max. It had the distinction of being the most comfortable bed in the house and I often would go in there, collapse face down and sleep waking later in a pool of dribble. I did that one time in the Queen’s library as a student opposite a girl I quite fancied. I woke in a pool of saliva as she looked on in pity. I think she may have been interested until that point. We shall never know. I moved floors in the library shortly after.

When Sorcha moved out of her cot, I went to IKEA and bought a set of bunks that I assembled. And guess what, they are mega comfortable too. Not so the boys bed which is like sleeping on an Iron Maiden or Cáit’s which is like grandma’s feather bed.

So having weighed up the bed options, including my own normal bed which is just OK, I decided that down stairs would be better. The main sofa is deceptively comfortable although Hub the black labradog is liable to bunk in wet nose and all, plus then she’s liable to start licking her bits which is detrimental to good sleep. There is the armchair for a drooling oulboy type sleep all belly out, shirt opened type stuff. Or the easy chairs in the kitchen.

There are three potentials in the office, the main desk chair, reclining leather, capable of a swing round; another IKEA recliner – POANG I think they call it whatever sort of fuckin name that is I dunno.

But the winner was. . . the sofa bed with its excellent two pillows. I don’t have to unfurl it, just assume the foetal position, close the door some music on and away we go, into the amnion of my own quiet to borrow a phrase. . . . . . . Imagine my consternation when I woke suddenly and there sitting in the POANG was my friend Richard, laughing at the shape of me asleep.

I sat up tousled, at least I hadn’t been drooling, and shot the breeze for a while. After he left I made a cup of tea and busied myself for ten minutes or so. Then it dawned on me, I had nothing to do. So, I settled my self back down for another go. And I slept, and slept and slept.  That solved that problem. It was different from my usual short bursts but by God I enjoyed it. Having planned it, conceived it and executed it, I love it when a plan comes together.

The Sultan of Swing

I watched a documentary about Mark Knopfler a while back. It was interesting listening to him talk although to be honest he was a boring enough sort of fella in a Northern Geordie sort of way. Now that the headband and curly hair has gone he reminds me a bit of Brian Robson, the Man Utd player. I reckon if he couldn’t play the geetar in that fingerpickin style no-one would be too bothered with him. As it is though he far knows his way round the frets.

He was talking about the stories behind his songs which is always an interesting topic. As interesting was the insights he gave on the actual playing of the tunes. This ranged from the unique distorted sound of Money for Nothing to the fluent guitar-punctuated Brothers in Arms. He explained how he tuned his National Steel bodied to a chord for Romeo and Juliet and described his intentions for the Romeo character – someone he described as a bit of a bollix. My words I would add, not his.

He talked about the duets he recorded with Emmylou Harris and in particular the song If This is Goodbye which was inspired by and drew on the voicemail messages left for their loved ones by the people stranded in the Twin Towers. The poignancy of the messages is not diminished in any way by the excellent duet. Likewise Brothers in Arms drew on the experiences during the Falklands and as one of my favourite songs I have to separate the dancer from the dance on this occasion.

Knopfler also exlained how every time he plays Sultans of Swing he has to ensure he plays the deedlie deedlie deedlie dee solo at the end or the punters feel short changed. As the successful bandleader of Dire Straits is it any surprise that he knows that giving the people what they want is the key to success.

Dagda’s Cauldron

According to legend, the Tuatha de Danaan first came to Ireland in a great fleet of ships to take the land from the Fir Bolgs. The Tuatha were the people of the Goddess Danu, their menfolk godlike in status. When they arrived in Ireland they burnt their boats on the beach so there would be no turning back – a statement of intent if ever there was one.

Delusional former Kerry manager Jack O’Connor attributed the boat burning myth to the Moors arriving in Spain – it is in fact an Irish legend Jack – but then I suppose that’s not the only fallacy in that oul book of his.

The smoke from the burning boats wreathed the land for three days – leading the Fir Bolgs to believe that the Tuatha had arrived in a magic mist. This incidentally is the origin of the pre-match smokescreen as practised by the likes of messrs Considine, Crozier and Loughnane – indeed some would claim the legendary Clare hurling manager has a druidic awareness of the legends of old, having burnt more boats than a hard-pressed Viking undertaker.

Back to our yarn then – among the treasures the Tuatha de Danaan brought with them to Ireland was Dagda’s cauldron – famed because no man ever left it hungry. The cauldron of the God Dagda is believed to be one of the influences that led Michael Cusack and co to invent the GAA in Thurles. The vision that came to them in a moment of inspiration was to create an addiction that would consistently and forever satiate the hunger of the masses in every town, village and townland in Ireland.

There is little or no documentary evidence that gaelic and athletic sporting pastimes were prevalent in Old Ireland – but there was no shortage of legendary heroes that would have been subject matter for the hagiographic writing that passes for journalism in our Sunday papers. You know the sort:

“Lugh took after his grandfather Balor – he bore skill and controlled aggression in equal measure. He picked up his first ball at the tender age of two score months and manfully drove it through the meadhall scattering tankards of wine, loaves and fishes, half a cow, sides of wild boar – a delicacy known as a ‘brolly’ – and the roasted haunches of deer native to the Irish hillsides.

“The ball, fashioned from a wise and aged badger – chased, killed and taxidermed – came to rest beside his father Cian who trapped it under a gnarled toe with an insouciance normally seen about Ardboe and declared – in fulfilment of some ancient prophesy – “This lad shall captain the under-twelves. See to it.”

“At U-12 he played for the minors, at U-14 he played U-21 – his performances safeguarding that grade to this day – and at U-16 he captained the seniors to their first Championship title in an unfeasibly long time (a feat no longer possible due to Rule 132, p78 Official Guide) – so long in fact that the brehons with droopy lids could ill remember when woken from their sleep-dotage.

“Gnarled warriors wept with joy, serving wenches fluttered an attractive bogjuice-stained eyelid in his direction and older women sighed and sighed again in longing. The county manager sat up and took notice – as did a cohort of visitors from the land of Oz who liked the way he avoided the attempts at goring and the gougers that sledged with a passion only seen among the hordes from the river Liffey – far to the South.

“There was his downfall – carried away by strangers, not his own pride or the weasel words of other jealous players but the promise of riches beyond imagine, sun – a rare enough sight in July, and sun-bleached not smoke-caked ladies with free access to the bar b cue, big waves and the life of a pro warrior. Dagda’s cauldron not enough, he left these shores never to return, his likes never seen again. The elders wracked with grief and tearful desolation, the cauldron was taken and buried on a hilltop, beside a goatherd’s shed on the south side, near a stream, as the sun set and rose simultaneously in the east and west – an omen of things dead and of things to come. It was the last thing Lugh had touched before he left – the club committee voting 14 – 2 that a feed from its cavernous bowels might satiate the young hero and make him change his mind. That or a horse well hooved.”

There it remained until 1884 until the visionaries of the modern day set out from Thurles in the dead of night – heading northwards in search of the cauldron of Dagda. They passed through a flat plain north of the Liffey and paused hearing the roar of thousands and thousands – an omen of things to come. Onwards they traipsed, up through the Black Pigs Dyke, past a place in a glen where four roads crossed and the sons of Seosamh Mór among them kicked a bladder vigorously whilst their bear bellied father gazed on in admiration and approval.

Overhead vultures circled and circled, landing here and there from time to time on a patch of grass. Another omen. Westwards they turned – reading the runes – they came to Cluain Eois and eyes closed and nostrils flared they could taste the scent of seared flesh and burnt bread. The debauchery of the meadhall flashed upon their inward eyes. They were getting closer. Onwards and northwards – at last the unspoken advice of their ancestors came upon them and they knew to stop at a place that was simultaneously high and low, verdant and fertile. There was water and air and an atmosphere of deadly calm and determination. There were hazel bushes, some whin and beech and maybe a sycamore, but little ash and definitely no oak trees. The heart of Tír Eoghain.

An oul fella stumbled from a hovel, he’d been guttin’ a stag and he wiped his red hand on the breast of his gleaming white shirt.

Squinting askance at these fellas from the south sez he: “Ye’ll be here for thon oul pot? Take it, but you know it can’t be brought back here for the numbers of years that I have on me now. I am 119 years old and today is 29 Mean Fomhair. If your Association is to thrive and prosper in the manner of those who eat from Dagda’s Cauldron you must bring it back here on this day 119 years hence. Thereafter it will return again and again betimes.”

And so it came to pass…